Job Description

Our global online ecommerce client is seeking a dynamic Product Marketing Manager to drive inbound product marketing and outbound go-to-market strategy for their financial services programs.

This is a unique opportunity to become an integral part of the global product marketing team, partnering cross-functionally with product, consumer insights, design, channel marketing, communications, customer service, and sales/market teams.

The ideal candidate is an experienced product marketer who has developed product marketing strategies, including synthesizing research into a targeted strategy, encompassing product-market fit, value propositions, messaging/positioning, and go-to-market plans.

As this role requires close partnership with UK/DE third-party entities, UK/DE sellers and central teams, we require business proficient written and verbal proficiency in English and German, along with the ability to accommodate Pacific Time and Central European Time Zones.

What you will accomplish:

* Responsible for the product value proposition narrative and go-to-market strategy within the financial services team

* Influence product roadmaps by synthesizing market, customer, and competitive insights, building audience segmentations and opportunity sizing

* Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation

* Develop product value propositions, narratives, customer messaging, naming, and external-facing proof points

* Manage the go-to-market strategy and planning for product launches and lead through channel experts to ensure execution and impact measurement

* Track customer engagement and product adoption of new features by partnering with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels

* Identify internal product-market fit tracking metrics; synthesize customer feedback to provide clarity across the product life cycle: development, launch, and optimization/expansion. Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and advise on product recommendations

* Define key metrics for success and track progress against goals for the product launches and in-market growth/adoption of existing products or services

What you will bring:

* 5+ years of experience in product marketing, with at least 3 years leading company-wide initiatives

* Strong track record of developing product and go-to-market strategies at financial services companies or in payments within e-commerce companies

* Proven ability to drive innovation and execute projects with excellence

* Success working collaboratively with cross-functional teams and excellent communication skills

* Strong data analysis skills and experience with customer research techniques