Job Description

DIGITAL AND DATA DELIVERY TRANSITION MANAGER

Minimum Requirement:

The role of the Digital and Data Delivery and Transition Manager will be to support the transition of email comms platforms and to support the organisational change required to manage changes to ways of working.

Management of integrated email comms platforms is moving into BS&I, and so this role is integral to bringing efficiencies and simplicity to the email comms technology strategy at IUK.

• Continue to be the Eloqua administrator:

o Discovery and documentation of existing usage inc. undertaking a review of current users, email volumes, managed services set-up (e.g. Ofgem), data retention etc, so that planning for migration to Marketing Cloud can proceed

o Continue to be responsible for all Eloqua configuration and management

o Any other Eloqua activities as required and agreed

• Become a Marketing Cloud ‘super user’ – building and creating email campaigns according to agreed priorities:

o contributing to and shaping the subscriber strategy

o building templates for emails

o learning the journey planner

o troubleshoot access queries, template queries and any ad hoc query as required

o becoming familiar with the CRM integration and how to segment and suppress recipients

o contributing to preference centre strategy

• Become the email comms lead for any IUK mailing list without a clear business owner, e.g. KTP, to be sent from Marketing Cloud:

o Build templates

o Add content

o Be the point of contact

o Support with their data needs both in in the short-term as well as for longer-term data strategy (i.e. CRM integration)

• Discovery around email use across IUK, including Business Growth’s use of Govdelivery:

o As and when requested

o Priorities agreed with line manager

• Any email comms activity or request as prioritised by the organisation

Key Essential Skills:

Email platform experience

Understanding of email comms

Stakeholder management

Email marketing experience

Adaptability

Ability to understand strategy

Eloqua,

Salesforce