Job Description

Position: Senior Manager, Product Marketing

Location: Hybrid - London

Day Rate Contract: Up to 12 months

Type: Full-Time

About Us:

We are the tech company with people at heart.

At Advania, we believe in empowering people to create sustainable value through the clever use of technology. As one of Microsoft's leading partners in the UK, specialising in Azure, Security, Dynamics 365, and Microsoft 365, we have a proven track record of success in delivering transformational IT services.

Position Overview:

Are you adept at working with Product/Services and Commercial teams in the B2B tech sector to translate technical solutions into compelling value propositions, sales enablement collateral and website copy?

At Advania UK we are seeking a seasoned Product Marketing specialist for this contract role which runs to the end of 2025.

You will be used to working across multiple solutions or services propositions and ideally have experience of navigating change in such a role, such as through mergers and acquisitions.

This role involves managing external agencies and collaborating with colleagues cross-functionally to determine Advania's competitive positioning and messaging following recent acquisitions as well as refresh assets and collateral to support cross-selling and upselling.

Responsibilities:

Support Cross-Sell Initiatives: Develop webinars, campaigns, and content to integrate the offerings of two acquired businesses.

Create and Manage Sales Enablement Materials: Develop and oversee tools including battlecards, objection-handling guides, slide decks, and information sheets.

Manage External Agencies: Collaborate on the development of messaging, branding, and value propositions.

Conduct Competitor Research and Client Insight Analysis: Validate Advania's positioning and enhance its go-to-market (GTM) strategy.

Collaborate with Cross-Sell and GTM Workstreams: Align marketing, sales, and product efforts to ensure coherent strategies.

Establish and Document Best Practices: Create guidelines for integrating product marketing strategies in future acquisitions.

Establish Feedback Loops: Work with sales teams to refine messaging and product positioning based on customer insights.

Case Studies: support the planning and creation of client success stories across the integrated businesses to highlight Advania's expanded capabilities and market differentiation.

Propose Cross-Regional Collaboration Strategies: Ensure marketing consistency across Advania's Nordic and UK markets. Qualifications & Experience:

Experience: Proven experience in B2B product marketing, preferably within IT services.

GTM Strategies: Strong ability to develop go-to-market strategies and manage cross-functional collaboration.

Sales Enablement: Expertise in creating compelling sales enablement tools and materials.

Competitive Analysis and Customer Insights: Demonstrated experience in these areas.

M&A Integration: Prior involvement in mergers and acquisitions integration projects is highly desirable.

Skills: Excellent communication, project management, and leadership skills. #LI-Hybrid,

The budgeted remuneration for this role is between £600 - £700 Day Rate

Our Selection Process:

We are committed to ensuring an equitable experience for all candidates, regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

Please do let us know if you'll need any reasonable adjustments as part of the selection process by highlighting these on your application form.

As part of our commitment to our clients we will need to carry out background checks, including a criminal record check, for all offers of employment. If you have any unspent criminal convictions or questions about the screening process, please notify your recruiter once the application has been submitted