Job Description

Duration - 12 months

Responsibilities:

Drive marketing outcomes for projects/products by initiating and leading workstreams.

Conduct and guide user research, market analysis, and insights to inform business recommendations.

Develop user journeys, lifecycle strategies, and marketing plans in collaboration with cross-functional teams.

Identify opportunities for user growth, engagement, and adoption of product features.

Define project scopes, set priorities, and allocate resources effectively.

Establish goals, measure success, and create strategies for execution.

Manage stakeholder relationships, ensuring alignment of goals and priorities.

Proactively identify and propose impactful growth opportunities.

Build processes, methods, and features to solve current and future challenges.

Collaboration & Leadership:

Influence and align cross-functional teams to scale work effectively.

Develop strong internal and external relationships while mentoring junior team members.

Act as a trusted partner to stakeholders, aligning marketing and product development goals.

Integrate project timelines and objectives for seamless execution.

Expertise:

Serve as a subject matter expert on product and marketing strategies.

Ensure all work aligns with brand standards and maintains quality, accuracy, and timeliness.

Create Product Marketing Content:

Develop marketing content aligned with product strategy and positioning.

Collaborate with cross-functional teams to iterate content and design based on standards and formats.

Work with production teams to publish final marketing content for one or more teams.

Develop Brand Strategy:

Craft product brand positioning, value propositions, and messaging strategy using user insights.

Tailor brand messaging to different communication needs, such as narratives and brand frameworks.

Develop Product Marketing Content Strategy:

Design and implement content strategies for product marketing across various channels.

Identify, track, and analyze quantitative and qualitative metrics for products or business ventures.

Generate User Insights:

Determine and scope research needs independently.

Manage and guide user research through internal and external partners to gain actionable insights.

Go-to-Market Strategy and Planning:

Analyze market size and opportunity (e.g., users, revenue, market growth, profitability).

Leverage market expertise to identify opportunities and create hypotheses and visions.

Develop product positioning and go-to-market plans, ensuring effective messaging and strategy for launching new products and features