Job Description

Social Media and Content Specialist

My client are looking for a Social Media and Content specialist to join an ambitious marketing team in a rapidly growing, scale-up, business.

Responsibilities

Paid Advertising:○ Day to day running of remarketing and prospecting campaigns to ensure ROAS target and spend is aligned with forecast.

○ Setting up campaigns in line with brand promotions, key occasions and content plan

○ Leading on copy and artwork for generating new ads

○ Liaising with CRO team for product strategy

Liaising with brand manager to ensure all content is on brand
Overseeing organic social channels (Facebook, Twitter, Instagram, Pinterest) to ensure they are aligned with paid advertising.
Reporting on performance, creative and placement to provide opportunities for optimisation.

Content

Owning content plan and leading team on key occasions and conversational topics
Leading on content creation, ensure content is to the highest standard and fully reported on.
Running content meetings with the Marketing team and other members of staff to generate ideas for future content and campaigns

Measures of Success

Sales & Margin against agreed targets
Scalability of our Paid Social activity
Ability to manage multiple accounts across multiple countries

Requirements (skills, software, education)

Experience running a scaled retail social media presence
Ideally across multiple countries
Analytically minded
Experienced with Facebook Business Manager
E-Commerce and Retail experience
Google Analytics 360 experience highly regarded
Formal education not essential
Trading mentality - able to work at pace and under pressure during busy peak periods
Ability to influence colleagues at all levels of the businessParkside Recruitment Ltd is acting as an Employment Business in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer