Job Description


Marketing Manager

Senior Marketing ManagerLondonInitially 6 month Fixed Term Contract, Competitive Salary & BenefitsChallenging new Marketing opportunity that will have a real impact in shaping the future of a major contract for Capita……About the roleYou will be responsible for devising and owning the marketing strategy and plan, which will have a strong focus on raising consumer awareness of this key Client within Capita. The plan needs to demonstrate innovation in our thinking and a step change in our approach. The marketing remit includes; * To raise consumer awareness and educate via innovative marketing * Educate and change behaviours of consumers Monitor and support stakeholder satisfaction Measure and track performance with a programme of regular qual /quant researchThis is initially a 6-month fixed term contract, sitting within the group marketing team and will require some travel to Basingstoke.What you will do: * Liaise with the marketing team on the contract to understand what activity has taken place and the insights we have gained to inform the rebid. * Devise the marketing strategy, approach and detailed plan for the rebid. * Develop a deep understanding of target customer segments and understand their drivers and barriers to inform strategy. * Develop a multi-channel plan that will convey the brand strengths, product offer, and USP effectively. * Become an integral part of the rebid team, keeping colleagues and stakeholders up to date with progress and spotting areas that could have a marketing impact.Your experience will include: * Strong track record in strategic marketing planning * Expertise across the full marketing mix including digital, social, PR, direct etc * Have personal impact, and the ability to get to grips with complex issues * Be proactive in establishing and maintaining effective relationships with internal colleagues and external contacts * Good organisational skillsWhat's in it for you?As well as a generous basic salary we also give you 23 day's holiday pro rata, company pension scheme and access to voluntary benefit options including; child care vouchers, share save scheme, life assurance, holiday buy and many more designed to suit your own personal lifestyle. All of this, in a professional but fun environment.What we hope you will do nextHelp us find out more about you by completing our short application process - click apply now.Capita operates as an equal opportunities employer and we welcome all applications regardless of gender, marital status, sexual orientation, pregnancy, race, colour, ethnic origin, nationality, religion or beliefs, disability, age, political opinions or trade union membership.Listen | Create | Deliver Follow Capita on twitter @capitacareersFollow Capita on facebook @careersatcapitaCapita Resourcing welcome applications from all suitably qualified people regardless of gender, race, disability, age or sexual orientation.Capita Resourcing is a trading name of Capita Resourcing Ltd. Services offered are those of an Employment Agency and Employment Business. Applicants will be required to register with us.If you are successful with your application, you will need complete Capita's vetting and screening checks. This will include, but not be limited to, Reference Checks, a Criminality Check, Financial Probity Check, Sanctions Check and Media Check